Bartering Beer for Bags! Brilliant!
I was out shopping with my girlfriend in Toronto when we came across a store called Crumpler.
I didn’t know what the store was, but my friend knew and said, “That’s
a bag store where you can trade beer for their bags”. Confused by this
swap system, I went inside to inquire about their odd sales.
So it turns out there are a few models of bags where you can actually trade for with certain cases of beer. In the end, you save roughly about 10 dollars, but people do it just for the novelty of getting an awesome bag in exchange for beer.
This unusual method of branding works great for them. My friend was able to recognize the company simply by it's logo which stood outside the door of the shop. Seriously, they just had a little statue of their logo (tied to a pole, so no one would steal it) and my friend pointed out the logo and its uniqueness.
Now I will forever remember the Crumpler logo, and think of trading bags for beer. What brilliant branding.
A simple and cute logo that is easily recognizable when attached to a unique branding system.
So it turns out there are a few models of bags where you can actually trade for with certain cases of beer. In the end, you save roughly about 10 dollars, but people do it just for the novelty of getting an awesome bag in exchange for beer.
This unusual method of branding works great for them. My friend was able to recognize the company simply by it's logo which stood outside the door of the shop. Seriously, they just had a little statue of their logo (tied to a pole, so no one would steal it) and my friend pointed out the logo and its uniqueness.
Now I will forever remember the Crumpler logo, and think of trading bags for beer. What brilliant branding.
A simple and cute logo that is easily recognizable when attached to a unique branding system.
A very interesting idea. I will surely keep your suggestion in mind.
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