Logos: Apple vs IBM
Now lets talk logos. I want to focus specifically on
2 logos for now… the Apple logo and the IBM logo (here she goes again
with the MAC publicity). I will simply be focusing on logos and not the
company themselves.
-------------> 
Lets look at the Apple logo first. It’s an apple with a bite in it. It is supposed to signify the apple from the story of Adam and Eve (now that’s original and courageous… since they are attaching the very object that led to the fall of man kind, however, it was apart of the tree of knowledge… but this can all be argued). This first logo had colourful rainbow stripes on it, which reflected the company’s use of colour in their products (even though this came after the big old ugly beige computers). Remember all those colourful G3 notebooks? boy those were cool. Anyway, the logo was all right, but it did need a revamp. The lines made the logo look flat, 2 dimensional. The new logo, which is all white and sometimes with a shine, has more of a 3D look. We should expect the next logo in 4D, maybe it will holographic or tangible or something. Either way, the new mac logo suggests new, technology, and trend – elements that drive consumers.
Now lets take a look at the IBM logo.
It’s original logo looked like this-→ IBM
I wonder how much that designer got paid to type out three letters. When the company realized their logo was lame, they decided to change it - no actually, they decided to have lines going through the same logo. Basically. It’s supposed to signify “speed” in technology. You know what I see? Remember those dot matrix printers that always printed gaps/lines in your prints? That doesn’t remind me at all about speed, in fact those printers took forever to print something, so if anything, it reminds of old and slow. That can be why people don’t really consider IBM to be trendy or ‘with it’.
If you are getting a logo designed, ask people what the first impression of it is. If they compare it to dot matrix printers or anything old school (the lame old school) then you should consider redesigning. Also, updating a logo is all right as long as it’s not too drastic.
There will be plenty more logos vs logos (I’ll try to stay away from Apple for a while). If you have a logo you would like me to discuss, feel free to contact me at lisa@logoadvice.com
-------------> Lets look at the Apple logo first. It’s an apple with a bite in it. It is supposed to signify the apple from the story of Adam and Eve (now that’s original and courageous… since they are attaching the very object that led to the fall of man kind, however, it was apart of the tree of knowledge… but this can all be argued). This first logo had colourful rainbow stripes on it, which reflected the company’s use of colour in their products (even though this came after the big old ugly beige computers). Remember all those colourful G3 notebooks? boy those were cool. Anyway, the logo was all right, but it did need a revamp. The lines made the logo look flat, 2 dimensional. The new logo, which is all white and sometimes with a shine, has more of a 3D look. We should expect the next logo in 4D, maybe it will holographic or tangible or something. Either way, the new mac logo suggests new, technology, and trend – elements that drive consumers.
Now lets take a look at the IBM logo.
It’s original logo looked like this-→ IBM
I wonder how much that designer got paid to type out three letters. When the company realized their logo was lame, they decided to change it - no actually, they decided to have lines going through the same logo. Basically. It’s supposed to signify “speed” in technology. You know what I see? Remember those dot matrix printers that always printed gaps/lines in your prints? That doesn’t remind me at all about speed, in fact those printers took forever to print something, so if anything, it reminds of old and slow. That can be why people don’t really consider IBM to be trendy or ‘with it’.
If you are getting a logo designed, ask people what the first impression of it is. If they compare it to dot matrix printers or anything old school (the lame old school) then you should consider redesigning. Also, updating a logo is all right as long as it’s not too drastic.
There will be plenty more logos vs logos (I’ll try to stay away from Apple for a while). If you have a logo you would like me to discuss, feel free to contact me at lisa@logoadvice.com
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7/12/2007 8:24 PM
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7/31/2007 9:21 PM
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7/23/2007 12:00 AM
mr.Open wrote:
No! You shouldn't do that!
I totally agree with you about IBM
I love this topic, logos I mean, you can see my blog's logo and tell me what you think, it'd be great to have the opinion of a professional, only don't be too harsh haha
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I'm glad you liked it! I was a bit insecure cause it was the first time I made something like that and I didn't even know how to use Photoshop, but I matured the idea for some time and now I finally have a logo that matches my blog ; )
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Great job...keep up the creative work!
I enjoy reading these blogs
Kevin
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