Brochure Basics
Brochures should be a big priority in your company’s
development. It becomes the means in which your services/products are
identified. There are a few basics you should keep in consideration if
you decide to print brochures for your company. Ideally, you’ll want to
make one that customers will keep around in case they ever need your
company’s services/products.
First you should set a budget before anything. Target how many you would need printed, that way you can decide which features are best for you (quality vs. quantity?).
Colour or B&W?
If you’re printing a large quantity of brochures that will most likely end up in the garbage, then go for the black & white – obviously, because colour is very expensive. Event though you print in B&W, you should make a few copies in colour and keep them around the office. Colour always looks a lot more professional and you’ll want to save those ones to give out to people like investors.
What type of paper?
When you think of brochures, you think paper with a glossy finish to it. People will most likely be less inclined to throw out a brochure that is glossy and in colour. While laser paper usually has a smooth finish to it, ask the printing centre you’re getting them done at to provide you with a sample of different papers and compare prices.
The Look?
A brochure should be designed so that is can be folded or cut down in size. Try not to have a full-page size as you’re brochure. If you’re not sure what to do, get a graphic designer to design one. I’ve already mentioned how much I despise templates for business cards, but that goes for brochures as well. Be original with the look, you want the prospective client to scan the brochure and make note of it. If something sticks out, they will more likely remember your company.
I have a drawer full of brochures, not because I feel inclined to keep every one I get, but they all look so pretty I hate to throw them out (haha… just kidding). There may come a time when I’ll need my windows professionally washed so I’ll consult the drawer of brochures for a local company. While I probably received plenty of window-washing company brochures on regular 20lb paper that cost 0.04$ print on, it most probably ended up in the garbage (I mean the recycling… please recycle folks). Like I mentioned people tend to generally keep around the colour brochures that are printed on glossy paper and you want them to keep it around.
So with those basics in mind - print away!
First you should set a budget before anything. Target how many you would need printed, that way you can decide which features are best for you (quality vs. quantity?).
Colour or B&W?
If you’re printing a large quantity of brochures that will most likely end up in the garbage, then go for the black & white – obviously, because colour is very expensive. Event though you print in B&W, you should make a few copies in colour and keep them around the office. Colour always looks a lot more professional and you’ll want to save those ones to give out to people like investors.
What type of paper?
When you think of brochures, you think paper with a glossy finish to it. People will most likely be less inclined to throw out a brochure that is glossy and in colour. While laser paper usually has a smooth finish to it, ask the printing centre you’re getting them done at to provide you with a sample of different papers and compare prices.
The Look?
A brochure should be designed so that is can be folded or cut down in size. Try not to have a full-page size as you’re brochure. If you’re not sure what to do, get a graphic designer to design one. I’ve already mentioned how much I despise templates for business cards, but that goes for brochures as well. Be original with the look, you want the prospective client to scan the brochure and make note of it. If something sticks out, they will more likely remember your company.
I have a drawer full of brochures, not because I feel inclined to keep every one I get, but they all look so pretty I hate to throw them out (haha… just kidding). There may come a time when I’ll need my windows professionally washed so I’ll consult the drawer of brochures for a local company. While I probably received plenty of window-washing company brochures on regular 20lb paper that cost 0.04$ print on, it most probably ended up in the garbage (I mean the recycling… please recycle folks). Like I mentioned people tend to generally keep around the colour brochures that are printed on glossy paper and you want them to keep it around.
So with those basics in mind - print away!
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8/1/2007 5:13 AM
Trumanistra blog wrote:
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I have been reading your posts and have a logo design question. What do you think about using red for our new financial company. I was told that having red in our logo design will have a negative impact with our target market. Any logo design advice... this is your domain name
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