The Ultimate Corporate Battle: Coca Cola vs. Pepsi (logos)
VS. 
Coca Cola and Pepsi have always been rivals in the beverage industry, but if you never heard of either of them, and you had the choice to choose one, which would you go for basing your decision solely on the logo? I decided to take this question to the public and surprisingly the results were split.
Here were some answers I got from asking: Which logo do you prefer the Coke or Pepsi logo? And why?
“(Pepsi) Cause of the colour balance if you needed to know why. ;P”
“(Coke) I like the font...”
“(Pepsi)..better colours”
“(Pepsi) its cooler lookin”
“(Pepsi)dunno....like blue and red... haha”
“(Coke) I dunno its just a classic lol”
“(Coke) I like the bright red”
“(Coke) red w the bubbles w the nice font lettering…classic”
If you doubted me in my last blog when I said colour is very important, here’s the proof that it does make an impact. Five out of eight responses mentioned their choice was based on the colours used.
Both companies use red in a way to catch attention. I’m sure had Coke used a dull brown as their logo, I wouldn’t have gotten responses like “I like the dull brown”.
I also noticed something interesting about the responses. The majority of people who answered Pepsi were more technical oriented people (i.e. computer engineers or bank managers) while those who chose Coke were more artistic/creative (i.e. writers or performers). The Coke folk seem to like the ‘classic’ look, while the Pepsi people prefer a more modern design.
I personally belong in the creative/artistic category. I prefer the Coke logo for it’s more cursive font, it’s single use of a colour (red, my favorite) and it’s use of old motifs (i.e. the original coke bottles). Still, Pepsi’s logo is ‘cool’ looking with it’s yin yang balance of blue and red, simple font, and 3D effect.
It seems like Coke and Pepsi are at a split vote in the beverage department as well as for the preference of their logos. I’m sure both companies are aware of the reactions they get from their logos, and that is why they both seem to target a different group of individuals.
So if you know what look you are going for and who you'd like to target, let your logo designer know! Maybe they can create a brilliant design that will get as response like "It's cooler lookin".
I feell the same way about coke and pepsi. People that are stationg out with a new business brand should look to these high profile companies for marketing pointers.
Your articles are very easy to read and understand, great job Lisa!
Thanks,
Theo
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