More Colours!
While we’re on the subject of logos, we’ll continue
with the importance of colours in logos. For now, I’ll focus on
Yellow/Gold Grey/Silver Brown/Bronze. The reason I paired the colours
up, is because they generally have the same functions, and sometimes
it’s difficult to get the metallic look of gold, silver and bronze so
companies pick yellow, grey, and brown as an alternative.
If I want my company to reflect value, honor, or quality – I’d choose Yellow/Gold:
Well of course every owner wants their company to reflect value or quality, but sometimes it just doesn’t work with certain businesses. It may be too intimidating to prospective clients. It may give an impression that the company is too majestic and some clients are looking for simple, or feel they would not be able to afford the products/services offered by the company. Still, yellow or gold illustrates high standards that may be helpful for clients who are looking for quality and professionalism.
If I want my company to reflect value but simple and affordable – I’d choose Grey/Silver.
If you don’t win the gold, but get the silver, it means there is potential. Grey/Silver gives the idea that it is suited for the middle class. Some companies do focus on the middle class since it is highest consumer group. Grey and Silver can also get away with looking like platinum - which is still worth more than gold. If you do choose to have a grey logo, try to get your designer to make it look metallic or paired with another colour, grey alone may be a little dull.
If I want my company to reflect practicality and affordability – I’d choose Brown/Bronze.
Brown is a very earthy colour, suggesting elemental or basic needs. If you provide a service or product that is regarded as an essential need or service, then brown or bronze can help give the notion that your company is more or an investment than a luxury purchase. Since Bronze is the lowest on the metallic scale (of bronze, silver, and gold) it suggests affordability (not to be confused with ‘cheap’) as well as quality.
Ask yourself some questions before you decide to get that logo designed. How do you want your company to be presented? Who are your potential clients? These are questions your logo designer will most likely ask you, so be prepared. You may want to use yellow as your main colour, but your designer may suggest otherwise. Everyone has their own ideas on colour. You may remember a yellow bike you had when you were a kid, and now the thought of yellow made you think of youth or fun times. What may be fun for you may be considered different for others. Try and go for a more generalized idea represented by the masses.
If you feel your logo’s colour isn’t working out to your original thoughts, change it! There’s nothing wrong with a little change. Ask one of our designers at logo-mojo!
If I want my company to reflect value, honor, or quality – I’d choose Yellow/Gold:
Well of course every owner wants their company to reflect value or quality, but sometimes it just doesn’t work with certain businesses. It may be too intimidating to prospective clients. It may give an impression that the company is too majestic and some clients are looking for simple, or feel they would not be able to afford the products/services offered by the company. Still, yellow or gold illustrates high standards that may be helpful for clients who are looking for quality and professionalism.
If I want my company to reflect value but simple and affordable – I’d choose Grey/Silver.
If you don’t win the gold, but get the silver, it means there is potential. Grey/Silver gives the idea that it is suited for the middle class. Some companies do focus on the middle class since it is highest consumer group. Grey and Silver can also get away with looking like platinum - which is still worth more than gold. If you do choose to have a grey logo, try to get your designer to make it look metallic or paired with another colour, grey alone may be a little dull.
If I want my company to reflect practicality and affordability – I’d choose Brown/Bronze.
Brown is a very earthy colour, suggesting elemental or basic needs. If you provide a service or product that is regarded as an essential need or service, then brown or bronze can help give the notion that your company is more or an investment than a luxury purchase. Since Bronze is the lowest on the metallic scale (of bronze, silver, and gold) it suggests affordability (not to be confused with ‘cheap’) as well as quality.
Ask yourself some questions before you decide to get that logo designed. How do you want your company to be presented? Who are your potential clients? These are questions your logo designer will most likely ask you, so be prepared. You may want to use yellow as your main colour, but your designer may suggest otherwise. Everyone has their own ideas on colour. You may remember a yellow bike you had when you were a kid, and now the thought of yellow made you think of youth or fun times. What may be fun for you may be considered different for others. Try and go for a more generalized idea represented by the masses.
If you feel your logo’s colour isn’t working out to your original thoughts, change it! There’s nothing wrong with a little change. Ask one of our designers at logo-mojo!
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