http://logoadvice.comQuick Bloghttp://logoadvice.com/2007/07/26/once-again-more-logos.aspxThis has been a crazy week for new logos! It seems as if everyone decided to start a business now! Or maybe it just seems that way because less staff equals more work for the non-vacationers. Either way - lets look at some more logos, shall we?

I admit I like anything that resembles a coat of arms. The design suggests class. If there were a lot going on in the design (too much detail), the logo would not work. But, it’s simple enough and recognizable. While there are plenty of logos out there that choose this design it’s hard to differentiate between them, therefore, keeping it simple with less colours helps retain it in one’s memory.

Coffee Works, and so does it’s logo… haha. I think the first thing that caught my attention was its colour and shading. The lighting effect seems to make it stand out, as if you can reach for the cup of Joe. And sometimes the call for caffeine is so strong; you’ll reach out for anything. Also, by the looks of the logo, the place seems like it would be pretty trendy.

This logo’s cool factor is due to the fact that it seems to be just floating there. With the very simple shading under the spheres, there is the illusion the entire company name is suspended in air. It’s also a very simple design and the use of the orange in the center distributes your attention evenly throughout the design.

If you have a logo you’d like me to post in my blog - send it to: lisa@logoadvice.com
It would be my pleasure! Thanks again to www.logobob.com

]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-07-26T15:48:45Zhttp://logoadvice.com/2007/07/18/more-logo-art.aspxI took some time to look through our collection of logos created for several small businesses to find what I would consider ART!



This first logo got my attention on to it – then all around it. I found my eyes circulating (or triangulating?) the three 3D images that make up the triangle. You’d think that would be distracting enough to not notice the company’s name, however, this is not the case. With the clever use of colour, your eye becomes drawn to the underlined “o” which is the same colour as the bottom image of the triangle – forcing you to read the name containing the “o”.



If this company decided to use the letter “HDS” only as their logo, it would have been the lamest logo ever. With the addition of what looks like a transparent globe (or beach ball?), the logo looks great! It also creates a false grandeur on the “HDS” lettering, which now looks like it is towering over the world. This look gives the impression of being a very worldwide oriented company.



I really like this logo because it looks valuable. With the light reflection shinning on the “M”, the logo looks like it might be worth something, suggesting that maybe the company is worth looking at. Anything having a metallic look suggests value. Of course, it’s not easy getting the perfect metallic look, but this logo managed to get it right.

More logos to come! All courtesy of www.logobob.com


]]>My RantsLogo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-07-18T07:28:20Zhttp://logoadvice.com/2007/07/10/logo-art.aspxI discussed an interesting topic the other day: whether or not you would consider logos to be “Art”. Then came the question whether or not you’d consider graphic designers really artists. After all, they are designing something you asked for. Then does that make you the artist? I guess that roots to the very general question of what is art? That’s not something I will get into in a blog… essentially I want to point out the fact that you can bring out your creative side for potential logos, flyers, pamphlets, templates or whatever it may be for your business. It is something you should, no doubt, be proud of.

Generally designers prefer when clients suggest in detail what they expect to have designed, that way there are less redos and more satisfaction on both sides.

Think of your designer as a blank canvas, and your ideas are the tools required to create a masterpiece. Let your ideas flow and watch the designer create art!

Here's a list of "blank canvases" you can contact for further information:

www.logo-mojo.com
www.logobob.com
www.companylogodesign.com
www.logodesign.us
www.a-logo-design.com
www.printinghut.com
]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-07-10T19:04:00Zhttp://logoadvice.com/2007/07/08/whats-in-a-name-2.aspx
I realized this potential choice could have been a great place to dine, if it weren’t for the fact that my friend couldn’t remember the name. Maybe she had a lot on her mind? Or maybe the name just wasn’t memorable enough to make a permanent spot on the Rolodex of restaurants in her mind.

In my previous blog, I posted funny business names that stood out from the ordinary. I’m not saying your business should have a funny, play-on-words company name. If your company name is too “funny” it may not be taken seriously, so, avoid using humor to get people’s attention.

It also helps to have a name that associates with your business. It’s nice to name your company “X” but what does X do? How about “X media”? It still seems vague, but at least we know you’re probably not a bakery, and we can classify you in the media category. How about “X motion media”? Now we can figure you probably have something to do with video. You probably should restrict your name to a few words. The longer the name, the harder it is to remember.

Try to use words that associate with your business without actually mentioning the type of business, for example, If I said I would bring you to a place called “Chapters” where do think you’d b going? a) A Florist shop b) A Jewelers c) A bookstore. Obviously, the answer is C. Or, if I said the name was “Daisy’s” then the answer would be A.

If you can’t come up with a name yourself, there are professionals who can help you. They can also help look into the legal side of picking a name. The last thing you want happening to your business is: picking the perfect name, establishing a name for your business, then getting a lawsuit for copyright, and having to start all over again.

Be creative! And do your research! ]]>Branding Advicelisa@logoadvice.com (Lisa Calbric)2007-07-09T01:21:30Zhttp://logoadvice.com/2007/07/03/funny-business-names.aspxThese past 2 weeks have been a lazy workweek… possibly because of the excitement of long weekends in mind. So, since my mind is focused on more fun subjects, I decided to post a blog on funny business names.

It can be difficult coming up with a name for your business. It seems like everything is already taken. Coming up with a name is just as difficult as coming up with a logo, and since that is the first step to creating an identity for your business there should be plenty of consideration involved.

Instead of getting into that, however, I’m going to post up a list of funny/cool business names that easily caught my attention. Have fun!

“Passion Knit” – I’m sure you can figure out what they sell here… knitting stuff!!

“T’s me” – I couldn’t find a link to this business… I’m going to assume they sell t-shirts.

“The Monkey Bar & Grill” – Interesting play on words for a restaurant.

“Drapes and Sew Much More” -  A company that sells drapes and so much more products involving sewing (really?!).

“Copy Cat Reproductions” – something having to do with photocopiers maybe?

“Maid in Canada” and “Maid to Measure” – professional cleaning services offered in Canada.

“Grabbajabba” – sounds like a baby’s first word? Hope they credited the kid for their creative assistance.

“Ba-ba-lu’U” – Another child’s design. Ironically enough, it’s a very sexy/classy/luxurious club in an upscale town. I don’t think the name says sexy.

“Mr. Jerk” – We all know a Mr. Jerk, but to name a business after him? That’s bold.

“The First Cup” – I always wondered what happened to the first cup? There has to be a first before there’s a “Second Cup”.

If you know any funny business names, let me know! I can’t get enough! 


]]>My Rantslisa@logoadvice.com (Lisa Calbric)2007-07-03T19:23:00Zhttp://logoadvice.com/2007/06/28/fun-promo-items.aspxWhen building a rapport with clients or other businesses it is worthwhile to show your appreciation by presenting them a promotional item as a gift. This small gesture may help to provide loyal customers by keeping them aware of your company. Clients may also feel compelled to continue doing business with you since you show awareness to them.

After looking through massive lists of possible products you can put your name on, I cam up with a list of 3 (for now) that seem practical and would be appreciated.

USB keys

Everyone uses/needs at least one of these - even if it’s only 256MB (not much for today’s standards), it’s a decent amount for customers who might be in a rush to back up something. Everyone appreciates extra storage and it’s not really a product people budget in for office supplies. It’s still very handy to have around. However, it can get expensive when ordering a big quantity.



Mini Dry Erase boards/Cork boards.

I write To-Do lists on everything I see. I’m sure you have made to-do lists at least once in your life. Dry erase boards/cork boards are excellent little products that can help remind us of the work – at the same time be reminded of your company. Even if it ends up getting placed on the company refrigerator with messages such as “moldy lunches will be thrown out next week” or several pizza place phone numbers, the point is, it’s getting used. And if it ends up in the lunchroom, better that way! Everyone’s favorite room in office is the lunchroom.
They are also not very expensive as long as you order in bulk.



Business card holders

Nowadays, everyone has business cards. To be honest, even though I have tons of business card holders, I still appreciate them. That way I can place them everywhere, in the office, in my bag, at home – anywhere I may come cross an opportunity to hand out a card. And while I’m reaching for my card, I’m being reminded of the thoughtful company that gave me the holder.



Basically, you’ll want to give out a useful product that will continuously remind the receiver of your company. Check out promo websites and see what other products interest you!


]]>Promotional Item Advicelisa@logoadvice.com (Lisa Calbric)2007-06-28T18:58:00Zhttp://logoadvice.com/2007/06/26/more-colours.aspxWhile we’re on the subject of logos, we’ll continue with the importance of colours in logos. For now, I’ll focus on Yellow/Gold Grey/Silver Brown/Bronze. The reason I paired the colours up, is because they generally have the same functions, and sometimes it’s difficult to get the metallic look of gold, silver and bronze so companies pick yellow, grey, and brown as an alternative.

If I want my company to reflect value, honor, or quality – I’d choose Yellow/Gold:

Well of course every owner wants their company to reflect value or quality, but sometimes it just doesn’t work with certain businesses. It may be too intimidating to prospective clients. It may give an impression that the company is too majestic and some clients are looking for simple, or feel they would not be able to afford the products/services offered by the company. Still, yellow or gold illustrates high standards that may be helpful for clients who are looking for quality and professionalism.



If I want my company to reflect value but simple and affordable – I’d choose Grey/Silver.

If you don’t win the gold, but get the silver, it means there is potential. Grey/Silver gives the idea that it is suited for the middle class. Some companies do focus on the middle class since it is highest consumer group. Grey and Silver can also get away with looking like platinum - which is still worth more than gold. If you do choose to have a grey logo, try to get your designer to make it look metallic or paired with another colour, grey alone may be a little dull.



If I want my company to reflect practicality and affordability – I’d choose Brown/Bronze.

Brown is a very earthy colour, suggesting elemental or basic needs. If you provide a service or product that is regarded as an essential need or service, then brown or bronze can help give the notion that your company is more or an investment than a luxury purchase. Since Bronze is the lowest on the metallic scale (of bronze, silver, and gold) it suggests affordability (not to be confused with ‘cheap’) as well as quality.



Ask yourself some questions before you decide to get that logo designed. How do you want your company to be presented? Who are your potential clients? These are questions your logo designer will most likely ask you, so be prepared. You may want to use yellow as your main colour, but your designer may suggest otherwise. Everyone has their own ideas on colour. You may remember a yellow bike you had when you were a kid, and now the thought of yellow made you think of youth or fun times. What may be fun for you may be considered different for others. Try and go for a more generalized idea represented by the masses.

If you feel your logo’s colour isn’t working out to your original thoughts, change it! There’s nothing wrong with a little change. Ask one of our designers at logo-mojo!


]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-06-26T01:44:27Zhttp://logoadvice.com/2007/06/20/the-ultimate-corporate-battle-coca-cola-vs-pepsi-logos.aspx         VS.      

Coca Cola and Pepsi have always been rivals in the beverage industry, but if you never heard of either of them, and you had the choice to choose one, which would you go for basing your decision solely on the logo? I decided to take this question to the public and surprisingly the results were split.

Here were some answers I got from asking: Which logo do you prefer the Coke or Pepsi logo? And why?

“(Pepsi) Cause of the colour balance if you needed to know why.  ;P”

“(Coke) I like the font...”

“(Pepsi)..better colours”

“(Pepsi) its cooler lookin”

“(Pepsi)dunno....like blue and red... haha”

“(Coke) I dunno its just a classic lol”

“(Coke) I like the bright red”

“(Coke) red w the bubbles w the nice font lettering…classic”


If you doubted me in my last blog when I said colour is very important, here’s the proof that it does make an impact. Five out of eight responses mentioned their choice was based on the colours used.

Both companies use red in a way to catch attention. I’m sure had Coke used a dull brown as their logo, I wouldn’t have gotten responses like “I like the dull brown”.

I also noticed something interesting about the responses. The majority of people who answered Pepsi were more technical oriented people (i.e. computer engineers or bank managers) while those who chose Coke were more artistic/creative (i.e. writers or performers). The Coke folk seem to like the ‘classic’ look, while the Pepsi people prefer a more modern design. 

I personally belong in the creative/artistic category. I prefer the Coke logo for it’s more cursive font, it’s single use of a colour (red, my favorite) and it’s use of old motifs (i.e. the original coke bottles). Still, Pepsi’s logo is ‘cool’ looking with it’s yin yang balance of blue and red, simple font, and 3D effect.

It seems like Coke and Pepsi are at a split vote in the beverage department as well as for the preference of their logos. I’m sure both companies are aware of the reactions they get from their logos, and that is why they both seem to target a different group of individuals.

So if you know what look you are going for and who you'd like to target, let your logo designer know! Maybe they can create a brilliant design that will get as response like "It's cooler lookin".


]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-06-20T09:30:00Zhttp://logoadvice.com/2007/06/16/colour-and-logos.aspxChoosing colours for your logo can be tricky. Although you may think it’s not that important  - it really is. Our minds easily pre associate colour with certain meanings. When you think pink, your initial reaction may be to think of it as feminine, while blue may be considered masculine. Different shades of colour are just as important, while blue may be considered masculine, a pastel blue or baby blue isn't.

I’d like to focus on a few colours for now. Eventually I’ll deal with other major colours, but for now we’ll discuss red, blue, and green.

If I want a logo to provoke and stimulate an interest (or I own a fast food chain), I’ll choose Red:

Red stands out next to anything, that’s probably why we stop at red lights. It’s a signifier that tells us to “stop” and look. A red logo is great for catching someone’s attention. This is a great feature for fast food chains. While you’re driving home from work and your eye is keeping a look out for anything red, you’ll most likely come across a fast food logo and stop to think “gee, maybe I am in the mood for some KFC”. Red may also be associated with risk taking, and sometimes clients don’t want to take risks, they want to deal with a secure business – which may be a drawback to using red. Don’t decide to go red just because you want your logo to attract attention, there are other colour features that may be better associated with your company.



If I have a formal and professional company, I’ll choose Blue:

The colour of business is blue. Why? I don’t really know, maybe because all of my business text books where in blue, or maybe because the world from far looks blue, and all businesses want to control the world (no…I just made that up). Still, blue has a very
worldly sophisticated connotation to it. Dark blues are a lot more professional looking, so stick with blue if you are a professional.



If I have an ambitious company that aims for growth and progress, I’ll choose Green:

Green has a natural and organic association to it. While money doesn’t grow on trees, it still has the same colour, and if trees and nature are associated with growth, then money can be as well. So, if you want to give off the impression that your company is a money growing investment, then go for green, Green is also associated with being environmental friendly. If your company has a natural and organic quality then you should reflect that by using a green logo.



When I suggest colours, I don’t mean only sticking to one colour. You can have a logo that has all 3 colours I just mentioned, but you should have at least one dominant colour. When you begin your logo designing process, don't forget to ask advice from the graphic designer - they can suggest which colours best suit your company.
]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-06-18T01:38:44Zhttp://logoadvice.com/2007/06/14/brochure-basics.aspxBrochures should be a big priority in your company’s development. It becomes the means in which your services/products are identified. There are a few basics you should keep in consideration if you decide to print brochures for your company. Ideally, you’ll want to make one that customers will keep around in case they ever need your company’s services/products.

First you should set a budget before anything. Target how many you would need printed, that way you can decide which features are best for you (quality vs. quantity?).

Colour or B&W?

If you’re printing a large quantity of brochures that will most likely end up in the garbage, then go for the black & white – obviously, because colour is very expensive. Event though you print in B&W, you should make a few copies in colour and keep them around the office. Colour always looks a lot more professional and you’ll want to save those ones to give out to people like investors.

What type of paper?

When you think of brochures, you think paper with a glossy finish to it. People will most likely be less inclined to throw out a brochure that is glossy and in colour. While laser paper usually has a smooth finish to it, ask the printing centre you’re getting them done at to provide you with a sample of different papers and compare prices.

The Look?

A brochure should be designed so that is can be folded or cut down in size. Try not to have a full-page size as you’re brochure. If you’re not sure what to do, get a graphic designer to design one. I’ve already mentioned how much I despise templates for business cards, but that goes for brochures as well. Be original with the look, you want the prospective client to scan the brochure and make note of it. If something sticks out, they will more likely remember your company.

I have a drawer full of brochures, not because I feel inclined to keep every one I get, but they all look so pretty I hate to throw them out (haha… just kidding). There may come a time when I’ll need my windows professionally washed so I’ll consult the drawer of brochures for a local company. While I probably received plenty of window-washing company brochures on regular 20lb paper that cost 0.04$ print on, it most probably ended up in the garbage (I mean the recycling… please recycle folks). Like I mentioned people tend to generally keep around the colour brochures that are printed on glossy paper and you want them to keep it around.

So with those basics in mind - print away!


]]>Printing Advicelisa@logoadvice.com (Lisa Calbric)2007-06-14T06:14:00Zhttp://logoadvice.com/2007/06/12/logos-apple-vs-ibm.aspxNow lets talk logos. I want to focus specifically on 2 logos for now… the Apple logo and the IBM logo (here she goes again with the MAC publicity). I will simply be focusing on logos and not the company themselves.

-------------> 

Lets look at the Apple logo first. It’s an apple with a bite in it. It is supposed to signify the apple from the story of Adam and Eve (now that’s original and courageous… since they are attaching the very object that led to the fall of man kind, however, it was apart of the tree of knowledge… but this can all be argued). This first logo had colourful rainbow stripes on it, which reflected the company’s use of colour in their products (even though this came after the big old ugly beige computers). Remember all those colourful G3 notebooks? boy those were cool. Anyway, the logo was all right, but it did need a revamp. The lines made the logo look flat, 2 dimensional. The new logo, which is all white and sometimes with a shine, has more of a 3D look. We should expect the next logo in 4D, maybe it will holographic or tangible or something. Either way, the new mac logo suggests new, technology, and trend – elements that drive consumers.

Now lets take a look at the IBM logo.



It’s original logo looked like this-→ IBM
I wonder how much that designer got paid to type out three letters. When the company realized their logo was lame, they decided to change it - no actually, they decided to have lines going through the same logo. Basically. It’s supposed to signify “speed” in technology. You know what I see? Remember those dot matrix printers that always printed gaps/lines in your prints? That doesn’t remind me at all about speed, in fact those printers took forever to print something, so if anything, it reminds of old and slow. That can be why people don’t really consider IBM to be trendy or ‘with it’.

If you are getting a logo designed, ask people what the first impression of it is. If they compare it to dot matrix printers or anything old school (the lame old school) then you should consider redesigning. Also, updating a logo is all right as long as it’s not too drastic.

There will be plenty more logos vs logos (I’ll try to stay away from Apple for a while). If you have a logo you would like me to discuss, feel free to contact me at lisa@logoadvice.com


]]>Logo Design Advicelisa@logoadvice.com (Lisa Calbric)2007-06-18T01:34:02Zhttp://logoadvice.com/2007/06/08/wine-labels.aspxKeeping with the theme of eating out, I was over at a friend’s house for supper and had a couple of glasses of wine (whatever’s coming next must be exciting if its followed by a ‘couple glasses of wine’). Well it was really good wine, and I asked my friend where he got it, turns out he made it himself. I was shocked because, after studying the bottle, his labels looked so professionally done, I was sure it was imported.
 
Sure I was a little buzzed, still, the labels looked great. My friend (who also happens to be a graphic designer) designed himself his own wine labels - just for fun. He says he got the idea when he attended a wedding where the bride and groom gave out homemade wine to their guests. They had labels done with “thank you for attending our wedding” or something along those lines. Since he makes his own wine as well, he decided to make his own labels and give them out as gifts to friends and family.

I think it’s a really cool idea making your own wine even if it’s for your own use – that goes for making your own beer or jam as well. Why not put a label to something you create? Maybe someone will even notice your creation and want to invest in it. Sell a couple of bottles to a few friends, a local shop or even better, the Internet. It can be a fun way to make an extra income.

So start making those labels! Oh and if you don’t know how to make wine, you should probably look into that as well.


]]>Promotional Item Advicelisa@logoadvice.com (Lisa Calbric)2007-06-08T18:26:00Zhttp://logoadvice.com/2007/06/07/restaurant-makeover-actually-just-the-menus.aspxThis week I’ve spent way too much money eating out at restaurants, but I tell myself it was for research purposes. I decided to hit the non-franchised/recently opened/mama & papa ran restaurants to specifically check out their menus. I know it sounds weird, but some patrons don’t put that much though into the look of their menus, and really, it is the thing customers will scan and study when they first sit down at a table.

Forget the friendly host/hostess, and the awesome décor, and look at the wine list. I was handed pieces of paper (usually thick paper) with torn sides, wrinkled (possible because someone dropped liquid on it and it dried up), and some food stains. I’m sure it looked great when it came fresh off the printer, but after maybe 3 customers it’s already used and abused. To avoid these problems, I suggest laminating. I know it sounds so obvious but plastifying paper makes it water proof. This goes for menus as well. Try to have something on the sheet to cover it.

I also came across menus that were printed on letterhead paper (paper with a design already on it). I think it looks really tacky when owners use daisies and sunflowers or any other flower letterhead as their menu. The problem with this too is that one day those letterheads will become a discontinued design, and you’ll have to find another menu design  (which might be for the better).

I suggest you make your own design. It’s your restaurant; you should add your own touch to the look of the menu. It should reflect the look of the restaurant – with no stains or ripped sides.

Don’t forget to be creative and original. Maybe I’m the only person who really cares about the look of menus when I go to a restaurant, but I’m always struck by creative looking ones (I usually ask the waiter/waitress if I can hang on to it a little longer).

 So if you’re going into the restaurant business (or even any other industry that requires information handed to customers) think of durability, design, and originality. Now the next time you go out for dinner at a local/newly opened restaurant, check out the menus (well obviously… but I mean check out the look of it… haha).


]]>Printing Advicelisa@logoadvice.com (Lisa Calbric)2007-06-07T18:55:18Zhttp://logoadvice.com/2007/06/06/bartering-beer-for-bags-brilliant.aspxI was out shopping with my girlfriend in Toronto when we came across a store called Crumpler. I didn’t know what the store was, but my friend knew and said, “That’s a bag store where you can trade beer for their bags”. Confused by this swap system, I went inside to inquire about their odd sales.
 
So it turns out there are a few models of bags where you can actually trade for with certain cases of beer. In the end, you save roughly about 10 dollars, but people do it just for the novelty of getting an awesome bag in exchange for beer.
 
This unusual method of branding works great for them. My friend was able to recognize the company simply by it's logo which stood outside the door of the shop. Seriously, they just had a little statue of their logo (tied to a pole, so no one would steal it) and my friend pointed out the logo and its uniqueness.
 
Now I will forever remember the Crumpler logo, and think of trading bags for beer. What brilliant branding.


A simple and cute logo that is easily recognizable when attached to a unique branding system.

]]>Branding Advicelisa@logoadvice.com (Lisa Calbric)2007-06-06T18:46:00Zhttp://logoadvice.com/2007/06/05/ah-those-mac-ads.aspxI don’t know many people who run to the TV when a commercial comes on, but I actually enjoy watching out for commercials, looking for one that can make me laugh. If there's one company that I can count on to make a good commercial it's Apple. Their ipod commercials are great, but that’s another topic in itself, basically I want to focus on the Mac computer ads. I'm sure you all know what I’m talking about, the ones with a personified PC and Mac.

First, the background is white - great, there’s nothing distracting me, now I'm focusing on the two characters. One says, "Hello, I’m a Mac" which happens to be a young, good-looking trendy looking guy. Then, usually the person next to him, who looks a little older, more business like and geeky, responds with  "And I’m a PC".

Brilliant.

Already we established Mac's are cooler, because every other form of media tells us that young, hot, and trendy = cool.

Then we move on to the PC either mentioning a problem he is having, and sharing it with Mac, assuming Mac goes through the same problems he does. However, Mac will say that he doesn't experience those problems, and usually ends with PC being embarrassed or making himself seem not as smart as he looks. Or, PC will make fun of Mac, usually assuming that Mac's aren't used in the real world, like PC's but then Mac will usually mention that he has the same options as PC, and probably work a lot better, leaving PC embarrassed again.

I enjoy laughing at other people's misery, especially when the other is a PC (I’m a loyal mac user). But even PC users laugh at this commercial. They probably won't run out and purchase a Mac that instant, but next time a problem arises on their PC (which is often) then they might remember that mac ad.

Slowly turning them bitter towards their PC.

They also send their "we're better" message in a non-cocky way. In fact, they make PC look like a jerk because he is constantly talking down to Mac, or trying to make himself look better.

How psychologically cunning.

I am in no way endorsing Macs though. I'm merely pointing out the fact that they make awesome commercials, that usually get me running to the TV when I first hear that "Hello, I’m a Mac" line. And if I had to go out and purchase a computer now, I’d have to say, they got me at the first commercial.


]]>My Rantslisa@logoadvice.com (Lisa Calbric)2007-06-05T18:59:36Zhttp://logoadvice.com/2007/06/01/ah-facebook.aspxIf Facebook were a drug, then I would be a junkie. I’m a little obsessed, however, its rapid growth in popularity frightens me a bit. I just hope it doesn’t end up looking like myspace or any other network site that has that weird/creepy feel to it (i.e. friendster, hi 5 etc). For now, Facebook seems like a safe haven to reconnect with your friends, and stay in touch with your new friends. Having connections is a key factor in the world of business and Facebook is a great way to see your web of networking strengthen.

How does this benefit you in the business world? (Besides the whole networking thing I mentioned) Well it allows you to state your occupation, leave contact info and web links, and even create your own groups that can discuss the service/product you provide/sell. For example, if you are a DJ and have a website, you can provide this information in your profile and if you happen to have any events or shows you can easily create an event and invite everyone you know. If you are a freelance photographer, post your pictures on your profile. The idea is that if one of your contacts is in need of a DJ or photographer, they’ll be able to contact you. If they are already your friends, then they already trust you and clients look out for businesses they can trust their money with.

We are an online culture. Everything seems so much easier when done on the net. Talking to friends, colleagues, clients etc. is done a lot more by email or instant messaging. Why pick up a phone and talk to one person when you can simultaneously be talking to 10? We are a fast paced society with lots to do in so little time and constantly feeling the need to expand.

So what does all of this have to do with Facebook? It’s just another trendy move that is useful for exchanging ideas, interacting with your contacts, and expanding. If you are not into that kind of thing (network sites) I won’t push you to it. Just keep your mind open for any possible options you can use to market yourself in the community.
 


]]>My Rantslisa@logoadvice.com (Lisa Calbric)2007-06-01T01:50:00Zhttp://logoadvice.com/2007/05/30/paper-101.aspx
Weight

If you notice on the packages, paper is often referred to in lbs, such as 20 lbs, but never real weighs that much. Doesn't matter what it actually means, the important thing to know is the higher the number, the thicker the paper. For example, regular paper is 20 lbs whereas card stock paper ranges from 90-110 lbs. Anything higher than that risks jamming in your printer. Depending on your needs, say if you’re doing regular prints that will most likely end up in the recycling, go for the 20 lb (it's usually the cheapest). If you're making prints that require a rigid paper, business cards for example, then go for the 90-110 lb. The weights in between are good for documents that need to be durable and impressive. If you have to print a resume or a presentation go for a paper that ranges from 24-32, the thicker the paper, the less likely it will tear or curl.

Brightness

White is white, right? Well, not really. The amount of brightness will determine whether the colour leans more towards yellow or more towards blue.  The lower the number, the more yellow, the higher, the bluer. Ideally you'll want to get a higher brightness.  You should look out for this if you are handing in an important document or if you generally want your prints to look the best. The higher the brightness, the more the print stands out.

Inkjet or laser

This should be an obvious, but I've come across plenty of people who ask me why their prints are curling every time it comes out of the printer, or just not giving nice print jobs.  Sure enough, they're using Inkjet paper for a laser printer (or vice versa).    If you don't use the proper paper, you risk jamming your machine. This becomes a problem especially if you're using a photocopier in the office, and have to make several service calls to the company to fix it.

Sizes

Regular letter size paper is 8.5x11 inches, legal is 8.5x14, and Tabloid is 11x17. Those are the standard sizes you'd find in any store that sells paper. If you require a different paper size other than the 3 mentioned, you might have a little more difficulty finding it. You may have to find a specialty paper store or special order it, or get it online. This is just to let you know, in case you absolutely need a special size for a project, find out where you can get it in advance. For example, countries in Europe use A4 as a standard paper size; so if you come across documents from Europe, don't be surprised if they don't fit in properly with the rest of your North American documents.

These are the basics of paper for general use. There are still plenty of other features for paper with more specific uses… but I’ll save those for another entry. The idea is to look out for these properties when purchasing your next ream, or box of paper. It's not something you should stress over, but it is something you should consider to alleviate future problems that may arise due to the wrong purchase. Don't be fooled by prices either. If you see two sets of paper (from different companies) that both equal 20 lbs, 92 brightness, for inkjets, size 8.5x11, but one is 3.99$ and the other is 4.49$ go for the cheaper one! Don't assume an extra .50$ means it must be better quality. However, I’ve seen customers automatically reach for the cheaper paper that happens to be an inkjet, when really they need laser paper. So don't go for the cheapest either. Now I bet you can't wait to go on your next paper purchase just so you can use your newfound information! Have fun!

These are the basic paper stocks you'll find in an office supply store; I'll be using Staples brand paper as an example. Make note of the names on the paper as well as the number at the bottom left corner - these are the features I have been referring to.

This is regular multiuse paper good for everyday use. For laser and inkjets, 20lbs 96 br and not very expensive. I suggest a multiuse paper if you have multiple printers (both inkjet and laser) that way if you are keeping your documents together, they'll all use the same paper.

This can also be used in both laser and inkjet the only thing is - it's already hole punched. Great if you will be putting documents in binders.

This one is specifically for Inkjet printers. It's also 24lbs (a little thicker than regular) and 96 br. It's good for your inkjet documents that require a little more quality.

This one has the same features as the inkjet, only it's for laser. If you look closely you'll see that laser paper usually has a shinier finish to it.

This is a laser paper specifically for colour prints. It brings out colours with a 97 br and is much heavier stock, 28 lbs.

This one is also a multiuse (laser/inkjet) with a little more quality (24lbs, 97 br).

This is recycling paper for you eco-friendly folk. As much as I want to say everyone should be purchasing recycled paper, this is a regular 20lbs and only 92 br (which is still pretty good). As long as you always recycle paper you don't need, the environment won't hate you.

 


]]>Printing Advicelisa@logoadvice.com (Lisa Calbric)2007-05-30T18:18:34Zhttp://logoadvice.com/2007/05/30/put-on-a-show-at-the-next-trade-show.aspxI always enjoy attending or participating in trade shows.  It makes me feel like I’m part of a community and that I can strike up a conversation with every individual there because I know they share the same interests one way or another. Communication is key at a trade show if you are a representative - so strike up those conversations.

Don’t just deliver a pitch. Honestly, when I see reps go on about how their company is great and is the best choice and yada yada I see a glazed look over the client’s eyes. They’re not listening. They’re probably picking up every flaw about you or your exhibition (or maybe that’s just me). So here are a few ways you can keep my… I mean THEIR attention.

Be interactive.

Ask them the questions. What are they looking for in a company? It is all about them after all.

Be light hearted.

I cannot tell you how easy it is to win people over with a smile. A genuine smile. Improvise a little, and be witty. After the client has seen loads of monotonous ‘pick me’ pitches, they might want to laugh a little – and they’ll remember you that way.

Give them something.

Don’t just give them a business card (although this is a great place to hand out to everyone those wonderful business cards you just had designed). Give them something useful they can remember you with. A basic choice would be pens or calendars with your company name and info on them - but that’s over done. Be original. Try something like picture frames with your logo on the bottom. Everyone puts pictures of their loved ones on their desks and this way you’ll be associated with something they love…haha. Branding companies can practically put a logo on anything.

Have a contest.

This is more for my pleasure. I love entering in every contest at a trade show. I once won a trendy popcorn bowl. Even though it had nothing to do with the company, I was so excited. They easily won over a new customer this way. Also, potential clients are drawn to contests (especially ones that give out cruises, but if you can’t go that big yet, popcorn bowls are sufficient).

Have an interesting looking exhibit.

People are instantly drawn to interesting looking booths. No need for balloons and streamers. Use lighting, it will immediately make you stand out by being the brightest. Have large prints of professional pictures done, better yet, have videos (just as long as they are not to annoying for the booth next to you who has to here it repeat over and over for the whole day). Even simple slide shows will do, as long as your only source of visuals isn’t a pamphlet.

There’s so much more I can say on the subject of trade shows, but I’ll leave you at the basics for now. Try to get involved in as many trade shows as you can, they are a great place to network and so much fun!


These guys seem to have enjoyed their time at this trade show, of course they did, they've had a succesful show. Their exhibit is interesting, it looks like you are actually walking into part of a restaurant. The small pictures on the walls of their booth work great as visuals because it gets you entering it. The poster in the front catches our attention very easily, especially if you are a wing lover like me, you'll want to see the perfect cup for dipping wings. If they gave out free samples of wings, they officially won my approval of best trade booth. You can't forget the booth that gave out free wings, especially if you have wing sauce all over you.

]]>Tradeshow Advicelisa@logoadvice.com (Lisa Calbric)2007-05-30T07:33:32Zhttp://logoadvice.com/2007/05/28/build--brighten-your-business-cards.aspxI’ve been working for a company that sells customized and templated business cards for years. I find it ridiculous how people will cut corners everywhere in their business in order to save a dollar or two. I’m not saying that’s a bad thing, but if that means getting horrible looking business cards done, well then I think they may have a problem recognizing priorities.

Lets look at why business cards are important: basically it defines you and your business in a nutshell. The 2x3.5 inch piece of cardstock is advertisement that can be a hit or miss for a potential client.

Here’s a list of suggestions that can help you choose the right look for your future business card purchase. I’ve come across thousands of business cards, and the ones that stood out the most where the ones that included most of these features:

#1 Use Colour:

The human eye is drawn to colour that stands out, and potential clients are drawn to business that stand out too, so, stand out! Don’t be afraid to use colour! It really is incredible the colour quality that is today’s standards. Coloured business cards may be a little pricey compared to B&W, but it’s worth it in the long run – if it helps attract attention.

#2 Don’t use a template

Templates are nice to get an idea, but you should still be a little original. If a potential client receives several business cards from different companies in the same industry most of them using the same templated design, who will they call? Granted – they probably won’t base their investment on the look of a business card, but they might start researching the company that looks the most professional and non-generic. I’ve dealt with so many customers who go with the most basic templated design; they don’t want to have to think too much about it. Not only does it say boring, it says cheap - like the price you paid for it.

#3 Get your own logo

I’ve seen plenty of brand new businesses do this: search through word, find a fancy looking font, type out their company name using this font… that’s it. This will be the representation of their future – easy, cheap, no effort. If you think you can start a business with the same practices well then you’ll end up in the category of 95% of small businesses that fail. I’m not saying you need a logo to be a successful business (if only it were that easy…) but there should be a little effort into choosing the design that will represent your company. Even if you decide to go with a type of font as your logo, you can still get you own font designed. Remember, people easily associate logos with their companies. Everyone knows what company the golden arches logo belongs to. Ideally, you would like the same association with your company and it’s logo. And please, don’t steal an image that wasn’t created for the purpose of belonging to your business. If you know what you’re looking for, but can’t produce it yourself, hire a graphic designer. They’re often very creative, and it’s their job to make a logo to your preferences.

#4 Use the other side

It’s almost automatic – when I receive a business card, I instantly flip to the other side. There is always some disappointment when I don’t see anything behind it. Spread out your info and use the other side, or, if you know anyone else who would like to share a business card you can go that route. Just make sure the other business on the card compliments your business (for example: you own a pet grooming service, and your friend offers pet babysitting services). This way you cut on costs on the business cards, as well as offer more options for your potential client who might be in need of that business as well.

#5 Don’t clutter

I can’t stress this anymore. Keep it simple. If you have important info that must be mentioned on the card, use the other side. Try not to put more than 3 phone numbers it confuses people.

#6 Don’t do it yourself

I’ve yet to come across a “do it yourself” kit that makes your cards look professional. Often the paper is too thin, the perforation marks look horrible, and inkjet printouts will lead to fading, or bleeding especially when exposed to moisture. Therefore, stay away from those cheap kits.

That’s basically it – of course these suggestions may differ for each company. If you do hire a graphic designer for a logo, ask them to design a business card as well, and ask for advice. Like every other business purchase, shop around before committing to the first company you find to furnish your cards.  Don’t be surprised with the prices – they can go into the hundreds especially if you are getting coloured cards.

One more thing – print a lot. Don’t go for the lowest amount because it’s the cheapest price, and don’t assume you won’t need a lot because you probably won’t be giving out that many anyways. DO give them out to everyone and anyone. You’ll see by the end of your box of business cards, you’ll feel better knowing that your investment made 1000 people have your cards, rather than only 250.


Here are a few sample cards I wanted to comment on the design:



Cards like these bother me. Unless there’s more info on the back, I’m not a fan of vague cards. It’s true I have received cards that have nothing else other than the name of the company. But what good is that? What if I want to get in contact with you? Point is it’s a great design as long as there’s something in the back I can reach you with.

This is a great design. Simple. It’s got all the info it needs and it gets my attention with the black background and the red and white outlines. They also did a little extra and got round corners. That really makes it stand out. Well done.

This one caught my attention. I’m not sure if the cup is actually their logo or if it’s just the background. Either way, they used a really nice picture of a trendy cup under the very simple font of the company name, which makes it stand out. Once again, I hope they provide contact info in the back.


I found these samples on www.printinghut.com. Check out more of their samples if you need any ideas!


]]>Branding Advicelisa@logoadvice.com (Lisa Calbric)2007-06-20T17:39:10Z